centennial roller bearings - social media campaign
The purpose of this campaign was to promote Dodge’s robust portfolio of mounted roller bearings through the rest of 2023 as Dodge reached the centennial anniversary milestone since the initial offering, Type C, was introduced as a problem-solving solution for the cement industry in 1923. The goal was to generate awareness and build excitement while highlighting Dodge’s resiliency over the past 100 years to display how Dodge continues to thrive and drive innovation in the marketplace.
The concept behind this campaign aside from the celebratory nature was to show what was going on in American history at the time of each products release.
Travel back in time to the Roaring Twenties with Dodge!
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From bearings to battle: In 1939 as WWII loomed, the industrial landscape transformed. Dodge launched the original Type E mounted tapered roller bearing a few years later, representing a stronghold of American innovation amidst wartime challenges.
In 2012, the skies and industries alike reached new heights while Felix Baumgartner made an unforgettable leap from the edge of space to set the world record for the highest skydive, Dodge unveiled the revolutionary Type EXL mounted tapered roller bearing as its newest engineering development.